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Firm focuses flair for branding on downtown revitalization project.

Publication: Mississippi Business Journal
Publication Date: 24-SEP-07 		Format: Online
Delivery: Immediate Online Access

Article Excerpt
With daring and flare, Rare Design has been infusing its clients with identity and branding since 1999. Now the term is bringing that sense of style and verve to downtown Hattiesburg with the renovation of the old Smith Bakery.

Rare Design's president and creative director, Rodney Richardson, is an enthusiastic disciple of urbanism. He purchased the 30,000-square-foot warehouse determined to restore the neglected building to a new and useful life.

"I'm committed to the revitalization of downtown and all the historic and traditional aspects you get in a downtown," he says. "You can't re-create that. We like an urban lifestyle where you can walk from shops to cafes and want to create that in downtown Hattiesburg."

The building's life began in 1927 as the Mattingly Bakery and in...

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