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Back-to-school for retailers.

Publication: Mississippi Business Journal
Publication Date: 30-JUL-07 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Back-to-school for retailers.(Focus: Education, HR & Workforce Training)

Article Excerpt
Teachers might not be too keen to see the end of summer vacation, but retailers sure are. Outside of the Christmas holiday shopping season, the biggest sales season of the year is for back-to-school shopping.

"We anticipate that this is going to be a very good back-to-school shopping season," said Andrea Sassle, marketing director for the Turtle Creek Mall, Hattiesburg. "The signs look good. To this point we are competing with post-Katrina sales numbers, so this August and September will be our first truly noncompetitive season against post-Katrina. After Katrina, there was a big increase in sales because stores in Slidell, New Orleans and the Mississippi Gulf Coast closed. We were the only place serving Gulfport to Slidell. So we were up huge double digits for back-to-school through Christmas. We had a...

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