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Springfield looks to residents to define image.

Publication: The Register-Guard (Eugene, OR)
Publication Date: 29-SEP-07 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Springfield looks to residents to define image.(Government)(The city has hired a public relations firm to help rejuvenate its identity, but officials say the process will be led by citizens)

Article Excerpt
Byline: Jack Moran The Register-Guard

SPRINGFIELD - Some people reach a certain age, take a look in the mirror and ask themselves: "Who am I? And who do I want to be?"

In a sense, that's what's happening to Springfield - which, by the way, turns 123 in February. While the word "crisis" might be a bit strong, it appears that the city is struggling a bit with its...

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