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ER promise boosts business.

Publication: Healthcare Strategic Management
Publication Date: 01-OCT-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: ER promise boosts business.(Worth reading)

Article Excerpt
When Atlantic General Hospital, a 62-bed acute care facility in Berlin, MD, pledged to treat incoming ER patients in 30 minutes or less, hospital executives knew that patients would receive quicker care, but eight months later, the hospital has seen its ER volume grow 13%.

"We launched the 30-Minute ER Promise to familiarize the public with the way we do things here and let them know that you don't have to wait, like in so many hospitals across the country, to receive the emergency...

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