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Hospitals advertise feverishly to attract insured patients.

Publication: Healthcare Strategic Management
Publication Date: 01-OCT-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Hospitals advertise feverishly to attract insured patients.(Strategic notes)

Article Excerpt
At one time, hospitals were the most conservative advertisers in the Dallas-Fort Worth market, but last year, hospitals spent over four times more in advertising than they did six years ago, says The Dallas Morning News. The more a hospital has to provide healthcare to nonpaying individuals, the more...



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