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Real estate agents adjust to cooling trend They have to work smarter to match homebuyers and sellers.

Publication: The Register-Guard (Eugene, OR)
Publication Date: 30-SEP-07 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Real estate agents adjust to cooling trend They have to work smarter to match homebuyers and sellers.(Business)

Article Excerpt
Byline: Randi Bjornstad The Register-Guard

Unlike some places in California, homebuyers in Lane County probably won't get a 42-inch plasma television with their housing purchase. But local real estate agents say they are having to work smarter to match buyers and sellers in a market that's slowed down but is still active.

In some ways, it's back-to-the-future in the real estate market, with agents peppering their conversations with words such as "networking" and "open house" to describe their latest sales tactics.

"In this market, we're doing a lot more one-on-one with other agents, and we stay in really close contact with both buyers and sellers," said Janie Wright, principal broker with Barnhart Associates Real Estate. "It's really important to know the inventory - it's not a time for sitting at desks, looking at pictures of homes on computers. You have to be out, seeing houses and meeting people."

Realtors at Keller Williams accomplish that with their new, weekly "Paint the Town Red" effort. Agents gather in a headquarters conference room on Thursday afternoons to hear a rundown of houses available in that week's selected neighborhood.

Then they fan out, many...

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