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Article Excerpt
Amid the current health push in the food and beverage industry, a category that has benefited from its very nature is fruits, nuts and vegetables. Considered nutritious by most consumers, fruits, nuts and vegetables experienced an increase in new product introductions between June 2006 and June 2007. In that period, 1,118 new products featuring fruits, nuts and vegetables were launched, as opposed to 861 the year previous.
The health trend has been a boon to fruit, nut and vegetable processors and suppliers. However, as the health bar rises across the industry, unprecedented competition from other food categories places pressure on the fruits, nuts and vegetables category to stay fresh.
To remain on top of the health foods movement, processors and suppliers have worked to discover new ways of using the essential products in a variety of applications. Inherent nutrition and versatility are keys to the future of this category.
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Fruits
As a sub-category, fruits have a halo effect that is enhanced by government initiatives instructing people to consume five portions of fruits and vegetables a day. The effect draws consumers who seek basic nutrition in their diet, but the general nature of the guideline sometimes leaves consumers wondering which fruits are best for them. Many...
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