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Virgin Mobile USA Takes 'TXT' to the Next Level with Launch of 3jam 'SMS 2.0' Service.

Publication: Business Wire
Publication Date: 21-SEP-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Application Allows Customers To Plan Events with Friends and Stay Connected Through 'Reply-All Text Messaging'

WARREN, N.J. & SAN FRANCISCO -- Virgin Mobile USA, with more than 4.8 million customers, today announced the next innovation in one of the world's most popular mobile services, text messaging, with the launch of 3jam SMS 2.0. The new, free-to-join service debuts today and improves basic text messaging by allowing friends and family to stay connected with group communication, enabling customers to have multi-party text-message conversations. The launch marks the first time a U.S. carrier is introducing multi-party text messaging, thanks to a partnership with San Francisco-based SMS services firm 3jam.

"At Virgin Mobile, we're dedicated to delivering services that fit our customer base, and this...

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