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Indian consumers are status conscious.

Publication: Market Asia Pacific
Publication Date: 01-AUG-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Indian consumers are status conscious.(Brief article)

Article Excerpt
Conspicuous consumption is taking hold in India. According to a June 4, 2007 story in the Christian Science Monitor (Boston) India's consumers are markedly status conscious and therefore at the very highest end of the consuming spectrum these consumers are quite demanding. "At all socioeconomic levels, Indian shoppers are...

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