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Article Excerpt LAST NOVEMBER, shortly after Desperate Housewives star Eva Longoria and San Antonio Spurs point guard Tony Parker announced their engagement, Eva's publicist, a frenetic woman named Liza Anderson, went to work. With the teacup Yorkie she describes as "my son" scampering about, Anderson got on the phone from her sunny, cramped office on Melrose Avenue in Hollywood and began negotiating with various publications to sell exclusive coverage of the wedding. Hello! was interested. People was interested. OK!--a British title eager to build the circulation of its U.S. edition--was interested. Even before Michael Douglas married Catherine Zeta-Jones and Tom Cruise married Katie Holmes, even before the launch of In Style Weddings, images of celebrity nuptials were in great demand. It's the conventional wisdom among editors of the tabloid press that stars are like neighbors, only not; ostensibly, readers want to share in a common rite of passage and, at the same time, feel a part of something they could never in their own lives afford or experience. For stars, selling exclusive rights to a wedding keeps the paparazzi at bay while simultaneously providing enough loose change to cover the cost--OK!reportedly paid $2 million for exclusive coverage of the Douglas-Zeta-Jones wedding--while garnering (still) more publicity for themselves.
So, while the Iraq Study Group was winding up its deliberations, while Pope Benedict XVI was trying to repair relations with Muslims on a trip to Turkey, and while Scotland Yard was investigating the case of the poisoned KGB agent, Anderson was spinning various editors on the importance of the Longoria-Parker fete. It's a truism in Hollywood that the people who want publicity get it, and 32 -year-old Eva is one of those people. Obviously her wedding wasn't going to be just any wedding. It was not going to be in Corpus Christi, for instance, where she was born, or in San Antonio, where Parker and her parents live. Instead, it would take place in France--Parker's home country--in Paris' Saint-Germain l'Auxerrois church....
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