Home | Business News | Browse by Publication | T | Texas Monthly

Eva almighty: this is the story of a girl from corpus christi who was determined to have it all, and got it: the hit tv show, the hunky husband, the nonstop press. Still, Eva Longoria wants more. don't even think of standing in her way.

Publication: Texas Monthly
Publication Date: 01-SEP-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
LAST NOVEMBER, shortly after Desperate Housewives star Eva Longoria and San Antonio Spurs point guard Tony Parker announced their engagement, Eva's publicist, a frenetic woman named Liza Anderson, went to work. With the teacup Yorkie she describes as "my son" scampering about, Anderson got on the phone from her sunny, cramped office on Melrose Avenue in Hollywood and began negotiating with various publications to sell exclusive coverage of the wedding. Hello! was interested. People was interested. OK!--a British title eager to build the circulation of its U.S. edition--was interested. Even before Michael Douglas married Catherine Zeta-Jones and Tom Cruise married Katie Holmes, even before the launch of In Style Weddings, images of celebrity nuptials were in great demand. It's the conventional wisdom among editors of the tabloid press that stars are like neighbors, only not; ostensibly, readers want to share in a common rite of passage and, at the same time, feel a part of something they could never in their own lives afford or experience. For stars, selling exclusive rights to a wedding keeps the paparazzi at bay while simultaneously providing enough loose change to cover the cost--OK!reportedly paid $2 million for exclusive coverage of the Douglas-Zeta-Jones wedding--while garnering (still) more publicity for themselves.

So, while the Iraq Study Group was winding up its deliberations, while Pope Benedict XVI was trying to repair relations with Muslims on a trip to Turkey, and while Scotland Yard was investigating the case of the poisoned KGB agent, Anderson was spinning various editors on the importance of the Longoria-Parker fete. It's a truism in Hollywood that the people who want publicity get it, and 32 -year-old Eva is one of those people. Obviously her wedding wasn't going to be just any wedding. It was not going to be in Corpus Christi, for instance, where she was born, or in San Antonio, where Parker and her parents live. Instead, it would take place in France--Parker's home country--in Paris' Saint-Germain l'Auxerrois church....

View this article FREE - Now for a Limited Time, try Goliath Business News
Free for 3 Days!



More articles from Texas Monthly
Getting my goat: when an old friend and street preacher from New Orlea..., September 01, 2007
Holding court.(The Filter: Events: WHERE TO GO, WHAT TO DO, WHO TO SEE..., September 01, 2007
Green thumbs-up.(The Filter: Events: WHERE TO GO, WHAT TO DO, WHO TO S..., September 01, 2007
Power play.(The Filter: Events: WHERE TO GO, WHAT TO DO, WHO TO SEE), September 01, 2007

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.