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A bit of creative procrastination leads to feature film about UFOs.

Publication: Advertising Age
Publication Date: 10-SEP-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: A bit of creative procrastination leads to feature film about UFOs.(Columns)(unidentified flying objects, David Nicolas)

Article Excerpt
Byline: Teressa Iezzi

For a while there last month, the world was under siege-again. Based on miles-long discussion threads, it wasn't certain if the scourge was an invasion from another galaxy or from the marketing world. It was neither, exactly. It was a bit of advance marketing for a film that didn't exist-marketing that itself brought about the film it was, in the end, promoting. It's like Heisenberg for marketing, only not.

Eerily authentic video footage of UFOs hovering in the evening sky over Haiti and the...

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