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Tucker rocky rolls ahead: more suppliers, closer relationships prove beneficial.

Publication: Dealernews
Publication Date: 01-MAR-07 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Tucker rocky rolls ahead: more suppliers, closer relationships prove beneficial.(Distributor Meeting)

Article Excerpt
Tucker Rocky Distributing is a company in a constant state of metamorphosis, which upon closer examination is probably good for a supplier of trend-rich powersports parts, garments and accessories.

Five years ago the company was dealing with a lackluster warehouse management system and the subsequent delayed orders and headaches that caused for dealer customers.

Today, by all outward appearances, Tucker Rocky is firing on all cylinders, forging ahead into new markets, creating better relationships and moving more product as a result.

Tucker Rocky president Steve Johnson says the privately held company experienced "strong double-digit year-on-year growth" from 2005 to 2006.

"I think one of the core reasons Tucker Rocky is doing as well as it is today is because we're showing that we really are a long-term partner for the dealer," Johnson says. "We may make decisions that aren't quite optimal for our bottom line in the short term,...

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