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New distribution channels will change the licensing landscape.

Publication: License!
Publication Date: 01-AUG-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: New distribution channels will change the licensing landscape.(Globe Trotting: Poland)

Article Excerpt
"Over the last few years," reports Didier Vanneste, vice president and managing director, Disney Consumer Products, emerging markets, North and Central Eastern Europe, Middle East, and Africa, "the Polish retail market has been evolving considerably. There has been a marked shift toward supermarket expansion in medium-sized cities and very fast development of discount chains all over Poland, and a determined effort by international chains to reach medium and small towns, until now dominated by traditional...

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