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Baby Boomers will trade time for money.

Publication: License!
Publication Date: 01-AUG-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: Baby Boomers will trade time for money.(Consumer View: Boomer Lifestyles)

Article Excerpt
Spanning the ages between 40 and 60, the Baby Boomer generation may have shipped the kids off to college, become grandparents, or seen the end of at least one career, but as far as they are concerned, these are simply stages of life that have little to do with chronological age and everything to do with new opportunities. According to Simmons Market Research Bureau's Fall 2005 consumer survey utilized for this Packaged Facts report, women make up just over half (51 percent) of the overall Boomer...

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