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Private-label brands experience dollar volume increase for apparel.

Publication: License!
Publication Date: 01-AUG-06
Format: Online
Delivery: Immediate Online Access
Full Article Title: Private-label brands experience dollar volume increase for apparel.(ChartBuster: Apparel Brands)

Article Excerpt
It should come as no surprise that private-label brands are on an uptrend at many major retailers these days. (Consumers consider a retailer's proprietary labels--better known to the trade as private label--and direct-to-retail brands as retailers' own brands.) Competition remains fierce among all retail sectors, so private label is a much-needed (and much-wanted) point of difference. The...

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