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CBS MOBILE, VERIZON, AND MEDIA FLO TEAM FOR BIG BROTHER 8.

Publication: Telephone IP News
Publication Date: 01-SEP-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Contestants on Big Brother 8 may be housebound, but fans of the hit TV show can follow the drama of this season's final four weeks live, wherever they are. Marking the first time content from a primetime television show has aired live and continuously on mobile handsets in the U.S., CBS and a...

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...Mobile, Verizon Wireless MediaFLO(TM) USA Inc., wholly owned subsidiary of QUALCOMM Incorporated (NASDAQ:QCOM) , have teamed up to provide a new channel dedicated to Big Brother 8. The channel will air a real-time, 24/7 feed of the activity inside the Big Brother House from August 19 through the season finale on Sept. 18, 2007 (note: programming is subject to change). In total, hundreds of hours of live programming will air on the Big Brother service,which is available at no additional charge to V CAST Mobile TV subscribers.

"We are thrilled to...

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