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Not just pixels anymore: name change to DNP better reflects company's digital, silver-halide offerings.

Publication: PMA Magazine - Connecting the Imaging Communities
Publication Date: 01-JUL-07 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Not just pixels anymore: name change to DNP better reflects company's digital, silver-halide offerings.(Business & Marketing)(DNP Photo Imaging America Corp.)(Company overview)

Article Excerpt
Earlier this year, the former Pixel Magic Imaging, San Marcos, Texas, officially changed its name to DNP Photo Imaging America Corp. (www.dnpphoto.com)--something that had been in the works for years.

"The name change reflects the overall strategy of the DNP efforts," explains Brett Cameron, who was appointed CEO last year. "With the acquisition of silver halide (in 2006), DNP took a much stronger position in photo media worldwide. When (Japan-based) DNP bought us 3 years ago, there was talk of changing the name at that time, then again last year. The well was primed for the change, and customers knew DNP. Actually, there was confusion about the Pixel Magic name in terms of what we did."

DNP Photo Imaging America Corp. provides store-branded digital imaging solutions such as photo kiosks, dye-sublimation minilabs, dye-sub media, and silver-halide paper products to large-scale photo retailers. DNP, in fact, is the world's largest supplier of dye-sub media.

The U.S.-based DNP is majority owned by Japan's Dai Nippon Printing Co. Ltd. of Japan, a Global Fortune 500 company with more than...

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