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The Launch of Aurea by Philips - A Campaign of Seduction and Desire.

Publication: PR Newswire
Publication Date: 16-AUG-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
AMSTERDAM, August 16 /PRNewswire-FirstCall/ -- - With Photo

Philips unveils the Aurea. The latest and ultimate manifestation of Philips' innovative Ambilight technology, Aurea brings light and color to life in an unparalleled, highly visual and immersive fashion, drawing the audience into the full emotional experience Ambilight offers. The Aurea marks a departure from the world of television as we know it today.

Philips new Aurea experience seduces the senses and brings emotion, luxury and desire into the functional world of technology. The 'Seduction by Light' campaign, in which Philips has invested roughly EUR 50 million, powerfully reflects the full Aurea experience...

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