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Communication Quarterly: Packaging the games for viewer consumption: gender, ethnicity, and nationality in NBC's coverage of the 2004 Summer Olympics.

Publication: Women and Language
Publication Date: 22-MAR-07 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Communication Quarterly: Packaging the games for viewer consumption: gender, ethnicity, and nationality in NBC's coverage of the 2004 Summer Olympics.(Abstracts)(National Broadcasting Company Inc.)(Brief article)

Article Excerpt
Analysis of 70 prime-time hours of host and reporter commentary in NBC's 2004 Athens Summer Olympic telecast located the degree and forms of gender, ethnic, and national biases hidden within the prime-time network telecasts. Gendered results indicate that male athletes were more likely to be depicted as courageous, lucky,...

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