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Branding: how to identify the herd.

Publication: Texas Monthly
Publication Date: 01-AUG-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Branding: how to identify the herd.(The Manual: WHAT EVERY TEXAN SHOULD KNOW ABOUT ...)

Article Excerpt
THE RATIONALE

Why make a lasting impression on your cattle? To fend off cattle rustlers, whose pilfering of literal cash cows is hardly a defunct business (ranchers in the Southwest lost $6.2 million in livestock in 2005). "Think of branding as a license plate on your car, a means of identification," says Larry Gray, of the Texas and Southwestern Cattle Raisers Association. "A thief will generally pass up...

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