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Activist group puts CBS on defense.

Publication: The Register-Guard (Eugene, OR)
Publication Date: 30-JAN-04 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Activist group puts CBS on defense.(Entertainment)(Rejection of an ad during the Super Bowl is within the network's rights, experts say)

Article Excerpt
Byline: Bill Bishop The Register-Guard

With 1 billion worldwide viewers and advertising priced at $2.25 million for 30 seconds, the Super Bowl could hardly play in a bigger arena.

But the Internet-based advocacy group MoveOn.org wants to push the game onto the stage of a presidential election, claiming that CBS is showing political favoritism by rejecting the group's anti-Bush ad while accepting a Bush administration anti-drug commercial to run during Sunday's game.

"It seems to us that CBS simply defers to those it fears or from whom it wants favors - in this case, the Bush White House," MoveOn.org campaign director Eli Pariser says.

The network, in a statement about the controversy, says it has a long-standing policy against running ads promoting "viewpoints on controversial issues of public importance." The network claims that it regularly rejects ads about abortion, gun control and the federal deficit, preferring instead to handle those topics in news...

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