Recommended reading on change, creativity, search, XHTML, and CSS.
Publication:
Online
Publication Date: 01-JUL-07 |
Format: Online
Delivery: Immediate Online Access |
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Full Article Title: Recommended reading on change, creativity, search, XHTML, and CSS.(hard copy)(Wikinomics: How Mass Collaboration Changes Everything)(The Imagination Challenge: Strategic Foresight and Innovation in the Global Economy)(The Extreme Searcher's Internet Handbook: A Guide for the Serious Searcher, 2d ed.)(HTML Dog: The Best-Practice Guide to XHTML and CSS)(Book review) |
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Article Excerpt
This month I look at two books to help you change your business or product development methods, a guide to Web searching, and a reference for creating standards-based Web pages with CSS.
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Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony D. Williams
ISBN: 978-1-59184-138-8 Published: 2007 Pages: 324 pp.; hardcover Price: $25.95 Available from: Portfolio, an imprint of Penguin Group, 375 Hudson St., New York, NY 10014; (212) 366-2643; www.penguin.com
Don't get hung up on the "wiki" part of the title. This book is more about the new ways that business is being conducted through mass collaboration, of which the wiki technology is just a small part. Don Tapscott is a well-known writer and speaker (he keynoted the 2005 SLA annual conference). He founded New Paradigm, a think tank for innovative business strategies, where Williams is his research director. The book is based on extensive research they conducted on how Web 2.0 technologies change the way companies innovate, build relationships, market, and compete and even how the technologies impact the structure of the organization itself. They cite many examples from different industries of successful collaborative efforts.
The book begins with a tale from the mining industry. Goldcorp, a Canadian mining company, used prize money to entice people to help...
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