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Article Excerpt
Orchestrating Collaboration at Work, by Linda Naiman and Arthur VanGundy, Book, 2003, John Wiley & Sons, $48.99.
In 1984, when Cirque du Soleil were still street performers, Guy Laliberte, founder and chief executive officer, said, "If the Cirque makes it big, it will be because it succeeds at marrying art and business." Today, Cirque du Soleil has 11 shows worldwide, and Guy Laliberte is worth over $1 billion.
To most companies, art is something you put on walls. Companies like Apple, Virgin, Starbucks, 3M, Harley Davidson, and Disney see it differently. Their work environments reflect the priorities and values of the organization's leaders. Like the Cirque du Soleil, these innovative companies understand the importance of nuturing collaboration through creative means.
Many of these successful companies have similar internal mandates:
* Have fun
* Use storytelling, art, dance, music, and other artistic principles as a universal language of continuous learning and creativity
* Encourage the transfer of skills by stimulating critical and creative thinking, encouraging ideas and inspiring new approaches to problem solving and decision making
* Create an environment where...
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