In a recent analysis of TV direct-to-consumer advertising, researchers found that most ads

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In a recent analysis of TV direct-to-consumer advertising, researchers found that most ads (82%) made factual claims and rational arguments for a particular product, but very few described causes, risk factors, or prevalence of conditions treated by the drugs.(WOMEN'S HEALTH SNAPSHOTS)(Brief article)

Publication: Women's Health Activist
Publication Date: 01-JUL-07

Format: Online
Delivery: Immediate Online Access

Article Excerpt
In a recent analysis of TV direct-to-consumer advertising, researchers found that most ads (82%) made factual claims and rational arguments for a particular product, but very few described causes, risk factors, or prevalence of conditions treated by the drugs. The study was designed to how TV...

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...determine drug ads...

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