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Article Excerpt
Byline: Jennette Smith
When workwear company Carhartt Inc. wants to reach new customers, its strategy is simple: Get a pair of jeans into the hands of a construction worker.
That's where Harry Kurtz comes in.
Kurtz, president of Mobility Resource Associates Inc. in St. Clair Shores, makes a business out of bringing products and displays to job sites or events. Dubbed mobile marketing, it's an industry that uses traveling exhibits to provide product information, samples, or interactive experiences. Sales are strong, Kurtz said. Mobility Resource Associates reported 2003 revenue of about $10 million and expects a 10 percent increase this year. Those figures include revenue from other specialties such as developing mobile disaster recovery centers and MoveSource, a business specializing in relocation work. Five years ago, its revenue was about half...
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More articles from Crain's Detroit Business
Smaller businesses now looking overseas., March 15, 2004
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