Home | Business News | Browse by Publication | E | EventDV

Sell it in post: the post-wedding meeting.

Article Excerpt
For each wedding I do, conduct a meeting with the bride about two weeks after the wedding for three main reasons. The first is to prevent potential problems before they happen. The second is to help the bride deal better with the delivery time. The third is to help a bride deal with her increased value of video after the wedding. Because we schedule this meeting and address these issues, we end up having fewer changes and problems and enjoy happier clients and increased sales.

To prepare for the post-wedding meeting, I first review the client's contract, what they purchased, and--just as important--what they did not purchase. Second, I review the notes of the videographers (whoever went out to do the shoot from my studio). These notes consist of a detailed sheet which I have developed over time to help in this process.

Then I review all of the footage personally and take notes on each section as to the length, quality, variety, and usability of the footage and compare what actually happened to what the bride pre-planned and thought was going to happen in the package she originally purchased. Most of the time there is at least a small discrepancy, and often there's a major one.

I got tired of the bride making changes after the edit, so I developed a series of questions and instructions to prevent this from happening.

I ask if there is anyone who needs to be cut or minimized from the video. This sounds like a mean question, but I am shocked how often I receive an affirmative answer to this...