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To blog or not to blog?

Article Excerpt
Blogs are the hot thing right now and frankly, until recently, I just couldn't figure out why. Sure, it's kind of fun to read my stepdaughters' blogs on MySpace and LiveJournal. But it seemed to me that a lot of videographers are blogging simply because their videographer buddies are blogging, without much thought to how their blogs can be used to generate new business. As a result, there's a lot of "Gee, your blog is great! How's mine?" happening on the public videography forums.

I could see where a blog might be good for stroking the ego, catching up with friends, or chatting away the hours while editing a wedding video, but I certainly didn't see where it could really work very well as a valid addition to one's marketing toolbox. And that's my business, after all--to help video producers become more successful in their businesses.

Many of you younger producers are probably wondering what the big deal is. You have active blogs and participate in the blogging community. Maybe you already appreciate the benefits.

But for me and others of my generation, there's a tendency to drag our feet when something new comes along. Sure, we might have recognized that rock and roll was here to stay--but blogs?

What would be the benefit to having a blog in addition to a website? It seemed to me that the goal when creating content for a blog is the same as it would be when creating a website: getting the search engines to read...