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Waking the sleeping giant: business as an agent for consumer understanding and responsible choice.(Commentary)

Publication: The Journal of Corporate Citizenship
Publication Date: 22-JUN-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
IN MAY 1997, JOHN BROWNE, CEO OF BP, gave a historic speech at Stanford in which he said that, while there was still much that scientists had to learn about the effects of carbon dioxide and other greenhouse gases accumulating in the environment, 'there comes a time when prudent precautionary...

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...actions must be taken'. In essence, Browne continued, if we wait until there is complete unanimity among scientists about the effects of continued increases in carbon in the atmosphere, we will have waited much too long to do anything about it. The time to start acting was now, and he went on to identify several areas in which BP was prepared to take actions beyond what other oil companies were doing at that time--including accelerating its commitment to renewable energy sources, especially solar, investing in research and carbon sequestration projects, and cutting its emissions in line with the Kyoto protocols within five years, even though those targets were...

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