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Article Excerpt
Placing the receiver back on the hook, the camp director Mark looked at the girls' head counselor Sherry across from him. He smiled, "I just hung up with Mrs. Smith. Even though we discussed not bringing cell phones to camp, she said her daughter had hers, just in case of an emergency. Now she is having second thoughts since she received our weekly e-mail update, and she wants us to know that she asked her daughter to give it to her counselor." After months of discussing the new format for communicating with parents during camp, the hard work is finally paying off.
With this scenario in mind, B'nai Brith Youth Organization (BBYO, Inc.) commissioned a study to understand how camp professionals can bridge the information gap between their camps and parents, and to understand the issues, policies, and tools that are accessible to camps in developing a cohesive summer communications strategy.
Our study hoped to provide answers to some of the following questions:
* What information do parents discuss with their children before they attend a program?
* What issues would motivate a parent to call a child's cell phone during camp?
* Is the age-old weekly postcard home still suitable for keeping in touch during the summer?
Understanding the answers to these questions is important for camp professionals when developing their camp communications strategy.
Finding 1
Parents discuss health-related concerns first and foremost with their child prior to camp; perceptions that differ from camp professionals.
With barely a week until the trunk-shipping deadline, Mom asks again, "Son, are you packed for camp?"
Knowing better than to argue, the reply comes quickly and well rehearsed, "No mom, but I will be soon."
Mom has to pick her arguments wisely. Packing is a major responsibility. "Please pack now. Don't wait for the last minute. Okay?"
"Okay, okay, Mom."
To us, it was no surprise that...
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