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LETTER: Online marketing isn't just cheap DM.

Publication: New Media Age
Publication Date: 28-JUL-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: LETTER: Online marketing isn't just cheap DM.(Letter to the editor)

Article Excerpt
Mark J Grey, MD, Abachi

I was invigorated to read that 47% of respondents to the Online Marketing Show survey are planning to work with a digital agency in the next 12 months (nma.co.uk 14.06.07). However, there's no justification for the appalling quality of many online campaigns that simply...



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