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GM's ad plan: 1 agency for Buick-Pontiac-GMC.

Publication: Automotive News
Publication Date: 02-JUL-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: GM's ad plan: 1 agency for Buick-Pontiac-GMC.(News)

Article Excerpt
Byline: Jamie LaReau

General Motors' firing of two longtime advertising agencies last week was made without the traditional review.

GM marketing executives moved quickly to gain efficiencies by using a single agency to mirror GM's Buick-Pontiac-GMC sales channel, get ideas and reap a 25 percent savings in fees, said a GM source familiar with the move.

Fund other things

The savings, which the source described as being several million...

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