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Time Inc. dives into digi-mags; EXCLUSIVE: Taps huge subscriber base for online issue of People.

Publication: Advertising Age
Publication Date: 25-JUN-07 		Format: Online
Delivery: Immediate Online Access
Full Article Title: Time Inc. dives into digi-mags; EXCLUSIVE: Taps huge subscriber base for online issue of People.(News)(summer.people.com.)

Article Excerpt
Byline: NAT IVES

nives@adage.com

The exploration of those magazine-website hybrids sometimes called digi-mags is taking a big step toward mass reach this week with the introduction of People magazine's first entry in the field.

Beginning today, some 1.2 million subscribers to Time Inc. magazines will receive e-mails pointing them to People's "Best Summer Ever'' issue online at summer.people.com. The print magazine, which reaches 42 million adults, according to Mediamark Research Inc., will also promote the online effort.

People can't claim to be first...

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