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Article Excerpt
It's been nearly eight years since the Carrs Gottstein grocery chain in Alaska was bought out by Safeway. Executives, like Safeway's CEO Steven Burd, admitted last year that the company had weathered three difficult years. But, he said, by retooling strategy, and conducting consumer research, the company in 2006 began experiencing a renaissance and seeing the fruits of its labor.
That could be seen as a literal statement considering one of the biggest boosts to Safeway stores nationwide, and especially Carrs/Safeway in Alaska, has been the introduction of a proprietary brand of organic foods. From frozen fruits and veggies to tortilla chips and yogurt, the O Organics line has bursted onto the scene in Carrs/Safeway stores, said Glenn Peterson, district manager for the grocery.
'TAKING OFF LIKE GANGBUSTERS'
"Our organic line is...
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