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Creatives keep skills sharp via outside projects.

Publication: Advertising Age
Publication Date: 18-JUN-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Creatives keep skills sharp via outside projects.(Talentworks)

Article Excerpt
Byline: BROOKE CAPPS

bcapps@adage.com

Bill cochran, brand-creative-group head at the Richards Group, said he's "known for being very goofy and very lighthearted and very silly.'' So when he wrote a tear-jerker for children, he said, it "caught some people off-guard.'' He's referring to "Forever Dog,'' to be released by HarperCollins this spring, in which the dog doesn't make it past page 15.

After 14 years of copywriting and creativity on demand, Mr. Cochran has found time to create outside of work because he thinks it's...

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