Home | Business News | Browse by Publication | A | Advertising Age

BLAME CMO TURNOVER ON METRICS MANIA; DEATH BY DATA: An extreme focus on quantitative measurement is killing CMOs' sense of innovation.

Publication: Advertising Age
Publication Date: 18-JUN-07 		Format: Online
Delivery: Immediate Online Access
Full Article Title: BLAME CMO TURNOVER ON METRICS MANIA; DEATH BY DATA: An extreme focus on quantitative measurement is killing CMOs' sense of innovation.(CMO Strategy)

Article Excerpt
Byline: LLOYD TRUFELMAN

The malaise plaguing chief marketing officers has been well documented, with the average tenure of a CMO now lasting only 26 months, according to the latest research from Spencer Stuart. High CMO turnover may be due, in part, to the fact that over the past few years, the balance between the art and science of marketing has tilted much too heavily toward quantitative metrics and away from its historical position as a qualitative, creative practice.

While the advance of science is usually a hallmark of progress, the current demand for greater...

Read the FULL article now - Try Goliath Business News - FREE!   
You can view this article PLUS...

  • Over 5 million business articles
  • Hundreds of the most trusted magazines, newswires, and journals (see list)
  • Premium business information that is timely and relevant
  • Unlimited Access

Now for a Limited Time, try Goliath Business News - Free for 3 Days!
Tell Me More   Terms and Conditions

Get Goliath Business News for 1 year - Just $99 (Save 65%)
Tell Me More   Terms and Conditions

Already a subscriber? Log in to view full article



More articles from Advertising Age
TV STILL RULES, BUT THE NET IS SHOWING GAINS; MEDIA MIX: The 100 top a..., June 25, 2007
For further reading.(CMO Strategy)(Recommended readings), June 18, 2007
Creatives keep skills sharp via outside projects.(Talentworks), June 18, 2007
What's to love about media? Tina Brown, 'Mad Men' and Dr. Evil; Believ..., June 18, 2007
Upstart websites aim to consolidate social networking; Concept of aggr..., June 18, 2007

Looking for additional articles?
Search our database of over 3 million articles.

Looking for more in-depth information on this industry?
Search our complete database of Industry & Market reports by text, subject, publication name or publication date.

About Goliath
Whether you're looking for sales prospects, competitive information, company analysis or best practices in managing your organization, Goliath can help you meet your business needs.

Our extensive business information databases empower business professionals with both the breadth and depth of credible, authoritative information they need to support their business goals. Whether it be strategic planning, sales prospecting, company research or defining management best practices - Goliath is your leading source for accurate information.