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Marketing mechanics.

Publication: Advertising Age
Publication Date: 18-JUN-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Marketing mechanics.(News)(Brief article)

Article Excerpt
Analysts say Jaguar and Land Rover can succeed. Here's how.

Decide how the brand is unique; only develop products that fit that strategy: "Luxury consumers are much more educated, so you better damn well know who you are.''

Wes Brown, VP, Iceology

Plot realistic vehicle volumes matched to profitability...

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