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Out of Site.

Publication: Advertising Age
Publication Date: 18-JUN-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Out of Site.(Columns)(Column)

Article Excerpt
As seen on AdAge.com/garfield

Transformation? Not Exactly

A couple of years into this realm, what we've learned is that most consumer-generated ads are the work of tiny little talents with tiny little budgets pursuing tiny little ideas. Ironic and sad as it sounds, citizen "creatives'' tend simply to be...

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