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Cannes must broaden its definition of 'creativity'.

Publication: Advertising Age
Publication Date: 18-JUN-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Cannes must broaden its definition of 'creativity'.(Viewpoint essay)

Article Excerpt
It's that time of year. The end of awards season brings a flock of men and women sporting thick-rimmed glasses and just-so-ironic T-shirts to Cannes. There, they will drink themselves silly and toast another year of stellar creative work. No doubt, they deserve it. They've worked hard to pursue creativity in a sometimes-thankless and repetitive industry.

But it's also the...

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