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Article Excerpt
The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power and Politics of World Trade, by Pietra Rivoli, Hoboken: John Wiley and Sons, 2005.
The lowly T-shirt is an ever-present part of global society. Despite the occasional bit of rude humor or political provocation, T-shirts are pretty innocuous. However, while consumers blithely buy and then discard billions of t-shirts a year, the thought of free trade in t-shirts (and textile goods in general) sends shivers down the spines of producers and politicians worldwide. The simple cotton t-shirt has been deemed too important by many in power to suffer the ignominy of free trade. Its fate is only occasionally in the hands of the free market and that is what makes its story worth telling. Pietra Rivoli, Associate Professor at Georgetown University's McDonough School of Business, tells her t-shirt's story with the sharp eye of an economist and an obvious affection for all those...
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