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Latent Demand for Bottled Blends of Whiskey without Neutral Spirits.

Publication: Business Wire
Publication Date: 26-JUN-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c60771) has announced the addition of "The 2007-2012 Outlook for Bottled Blends of Whiskey without Neutral Spirits" in Greater China to their offering.

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions...

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