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...came the energy crisis, and Foody shifted his focus from food to fuel, re-directing his years of biotechnology experience to explore biological alternative to gasoline. But when oil prices suddenly dropped, he found himself producing a product that couldn't compete in efficiency, price or convenience. It was more expensive, got fewer miles per gallon, and retail outlets were virtually nonexistent.
Undaunted, Foody and his son, Brian, newly graduated from MIT, kept their company afloat by contracting government research...
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