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...in presidential campaigns" (p. xvi) by offering an examination of the "national conversation" that occurred during the most recent national election. Thirteen chapters and an introductory preface consider what was said (shown or written) in variety of forums and how these messages were received. Taken as a whole, the book makes the case that George W. Bush won the election because of his campaign's communication strategies.
Although there is some acknowledgment that the political context and geographic distribution of partisans contributed to his victory, the dominant theme is that the campaign determined the outcome. Only one chapter (by Robert V. Friedenberg) claims that John Kerry did a better job than Bush in a major communication forum (the debates). This conclusion comes as a surprise, however, after the far more extensive and virulent criticism Friedenberg offers of Kerry's...
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