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...it comes to their practices, dentists wait for the month-end report not even realizing that they've been driving blindly the whole time.
Being able to process information usefully and efficiently is crucial in any business, and it has to be done in a way that satisfies the two sides of the brain that any successful person possesses. In dentistry, to run the business side of a practice effectively, you need to have both the diligent habits of a good manager and the creative impulses of an inspiring leader. As a manager, you implement systems for the teams to follow, record accurate patient data, pay the bills and keep the financial records in order. The dentist-manager compiles and consults the summary report.
Vision
The dentist-leader, though, realizes it's not just about managing what is, it's about envisioning what can be. It's about getting accurate data on your current reality, seeing the gap between that reality and what's possible and driving change. This is something you already do as a clinician, when you go through the process of records, diagnosis and treatment to arrive at an ideal outcome for the patient. The dentist-leader approaches the practice's ongoing health in the same way, using information dynamically, tracking results in real time and responding while there is still time to influence the outcome. The dentist-leader needs a dashboard.
We all want to be among the best in our field, but unless you have a...
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