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Chillin' with the chubs: chubs remain a viable ground beef offering.(MEAT CASE STRATEGIES)

Publication: The National Provisioner's Meat & Deli Retailer
Publication Date: 01-APR-07
Format: Online
Delivery: Immediate Online Access

Article Excerpt
Long a staple in meat cases, chubs might best be described as "the other ground beef."

Unlike most proteins that are marketed in clear film to enable shoppers to view product quality, chubs typically are sold in colored packages--putting the items at a merchandising disadvantage. demand...

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Yet, for chubs remains steady. There were 176.2 million pounds of ground beef chubs sold at retail outlets in 2006, accounting for 4.1 percent of total beef sales,...

NOTE: All illustrations and photos have been removed from this article.



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