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Article Excerpt
Dance classes may be surging in popularity, thanks to reality TV shows like So You Think You Can Dance, but with parents looking for bargains and a competitive business climate, studio owners need more ideas than ever to keep an edge. Here are some tips from studios around the country.
CAMEO/CARRABBA DANCE INC. Bothell, WA Cameodance.com Founded by Louise Fellows, director, and Marco Carrabba, ballet master, in 1993
Studios: 2 teachers: 8 students: 150
Styles: Ballet, lyrical, jazz, hip hop, tap
Focus: Ballet
Secret of success: "Consistency creates longevity. Parents are slow to trust your reputation, but that image is invaluable once established."
Costume advice: Build a collection. Buy costumes...
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