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Indesit to take Hotpoint into Europe.

Publication: Marketing Week
Publication Date: 07-JUN-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Indesit to take Hotpoint into Europe.(Indesit S.R.L. lauched Hotpoint)(Brief article)

Article Excerpt
Indesit, the Italian-owned white goods company, is launching Hotpoint in mainland Europe as part of a strategy to phase out Ariston and simplify its brand portfolio.

The company is launching a dual-branded range in Italy and plans to roll it out across Western and Eastern Europe over the rest...

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