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Regional dealer advertising moves online.

Publication: Automotive News
Publication Date: 28-MAY-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Regional dealer advertising moves online.(Marketing)

Article Excerpt
Byline: Grant W. Repsher

Regional auto dealer advertising associations are moving more of their spending from TV to the Internet.

Dealer ad associations spend about $9 billion a year, according to Borell Associates Inc., a media research company in Portsmouth, Va. The associations earmark 1 to 3 percent of that spending for online ads, said Aaron Nichols, vice president of regional dealer advertising for the ad network Jumpstart Automotive Media.

Nichols said he expects dealer associations to increase online advertising and marketing by 100 to...

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