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Sorry, Charlie - you're not Bimmer material.

Publication: Automotive News
Publication Date: 28-MAY-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Sorry, Charlie - you're not Bimmer material.(owning a BMW)(Brief article)

Article Excerpt
Tom Purves, CEO of BMW of North America, says BMWs aren't for everyone. You just might not be cool enough to get into the club.

To make his case, Purves talked about a recent round of golf at his New Jersey country club. On the sixth hole, Purves said,...

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