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Ford media buyer: TV 'only a couple of years away from a quantum shift'.

Publication: Automotive News
Publication Date: 28-MAY-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: Ford media buyer: TV 'only a couple of years away from a quantum shift'.(Ford Media Services' Phil Cowdell)(Interview)

Article Excerpt
Byline: Laura Clark Geist

Automakers are buying commercial time for the next TV season in an annual process called the "upfront.'' But Phil Cowdell, CEO of Ford Media Services, says that in a digital age, TV is just one provider of media content that can attract consumers' attention. It is increasingly merging with the Internet, he says.

Ford Media Services is a unit of the holding company WPP Group, which includes Ford Motor Co.'s advertising agencies. Cowdell, 42, supervises Ford Motor's media buying worldwide. He discussed the changing relationship of auto marketers and...

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