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GM Certified focus: Web ads.

Publication: Automotive News
Publication Date: 28-MAY-07
Format: Online
Delivery: Immediate Online Access
Full Article Title: GM Certified focus: Web ads.(Remarketing)

Article Excerpt
Byline: Arlena Sawyers

General Motors' GM Certified used-vehicle brand is shifting more advertising spending to the Internet.

Larry Pryg, GM Certified's national advertising and marketing manager, said the brand now spends about 85 percent of its ad budget online. That's double the share it devoted to the Web in...

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